London, UK
07904 325 943

Who we are

We are a bespoke consultancy for the hospitality sector, specialising in b2b, new product marketing, corporate events and relationship management. We have over 18 years experience working in the hospitality sectors in the UK, USA and South Africa and are able to adapt our services to each clients needs.

About the director

I have been involved in the hospitality sectors in South Africa, USA and UK for the last 18 years.

Jan 2016 – present: On Trade Consulting, Director

Started On Trade Consulting with a view to utilising my skill set and contacts base in the hospitality sector to create a valued b2b service for operators and suppliers. A recent project I worked on was for Pub16, a trade show dedicated to the UK Pub industry. I was tasked with growing multi site operator attendance, which I successfully did by 10%, equating to an extra 380+ people.

  • Consulting a technology app on market penetration
  • Involved with advising on the roll-out of a new drinks brand in the UK
  • Consulting with trade shows on customer engagement and attendance
  • Proven track record in growing sales and standards with clients
  • Competitive and driven by service standards

Dec 2012 – Nov 2015: Association of Licensed Multiple Retailers (ALMR), Membership and Research Manager

First point of contact for the 325 companies in membership. Membership is made up of 60% retailers and 40% suppliers. Retailer consist of pubs, bars, nightclubs and casual dining brands around 20,500 venues in the UK. Suppliers consist of food and drink brands, licensing lawyers, technology companies etc.

A full list can be found here:

My responsibilities included:

  • Membership recruitment and retention- 94% retention rate and avg 30% YOY membership growth for 3 years (2013-2015)
  • Responsible for maintaining and growing the subscription revenue £600,000 pa
  • Delivering the highest standards of membership benefits by compiling the program of workshops, seminars, director dinners for the members averaging circa 20 events a year
  • Managing commercial contracts, including help negotiations with key stakeholders for event and project sponsorship, circa £500,000 pa
  • Responsibility for maintaining and updating the CRM system and making sure members receive the weekly e-zine and all event and membership communications
  • Facilitating b2b contact between retailer and supplier members
  • Running working groups on gaming machines and licensing which facilitates association direction
  • Administrate the annual Benchmarking Report and any member surveys including gathering responses
  • Train and develop junior members of staff including facilitate their induction program

Nov 2007 – Nov 2011: Association of Licensed Multiple Retailers (ALMR), Membership and Research Executive

Started working part-time at the ALMR in 2007 whilst doing my post graduate diploma, then I moved to full time in 2011 on completion. The ALMR is the only national trade body dedicated to representing managed licensed hospitality and entertainment businesses. Voice for the leading managed retailers and suppliers in the sector. 325 member companies operate just over 20,500 pubs, clubs, bars and restaurants, employing 475,000 staff.

Responsibilities included:

  • Manage the daily political and media monitoring of the Association and flagging anything from that to the CEO, Head of Communication or our external PR agency.
  • Talk to members about attending working groups, briefings and workshops that we put on to inform the membership.
  • Assist the Membership Manager on general membership enquiries and recruitment
  • Assist the Head of Communications and CEO where needed
  • Administrator for the ALMR

May 2010 – April 2011: Nando’s, 2nd Assistant Manager (Part time in conjunction to ALMR job)

Based at the Earl’s Court branch of Nando’s, I successfully helped managed the business to grow from taking £19k p/week to £25k p/week and be ranked within the top 10 of 250 Nando’s restaurants at the time. In order to achieve this, I helped review all processes and procedures (for compliance to company standards) staff training and development (up skilling where required), local marketing plans and implemented a high service culture.

Some further achievements are:

  • Nando’s – Earl’s Court branch taken from 2 Star rating to 4 star, Score’s on the Doors (2010) restaurant re-audited by London Borough of Kensington and Chelsea
  • Development of seven buddies, 4 Supervisors from previous lower ranking roles
  • Operational audits, externally conducted by STS solutions 98.5 % average over 4 quarters
  • Financial compliance audits 97% in 2010, conducted by Capcon and MoreMargin
  • Mystery shopper average 96%
  • Spend per head increased by 60p in 2010 alone
  • Team expansion from 13 to 26
  • GP Avg 70.87% against company target of 70%, op profit target exceeded every month £30k surplus in 2010

November 2005 – October 2007: Mondial Assistance UK (Now Allianz Global Assistance)

Working as a first line Customer Relationship Manager for the PAG Group which formed part of the Ford Motor Company. I was the first point of contact for VIP Aston Martin, Jaguar and Land Rover customers when their vehicle broke down and needed repair. Some of my duties included, repatriation of customers to their home address, booking a hire car, hotel and organising the vehicle to the dealer.

January 2003 – August 2005: Carnival Corporation, Miami, USA. Audio Visual Manager

Ship based and responsible for the ship on board media, communications, TV channels and ship TV studio.

I managed a team of 3 camera people that compiled a video diary of the passenger’s cruise for sale. We also produced and edited wedding videos as part of a wider corporate package for guests.

January 2002 – December 2002: Waters and Colors, Miami, USA. Business Development Manager

An art concession business that specialised in placing mini art galleries in resorts in the Caribbean and cruise ships. My role was to train and develop the gallery staff and help set up the new concessions. During 2002 I got to work on three Sandals Resorts, one Holiday Inn in Jamaica and three of the My Travel Group (now part of Thomas Cook Group UK) cruise ships in the Mediterranean.

January 1999 – December 2001: Mugg & Bean, Cape Town, South Africa. Assistant Manager

Managed a team of 16 waiters at a coffee shop chain in South Africa. Duties included rota, opening, closing, banking, stock taking and staff development and training.

Matt Steinhöfel